Name
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First Name
Last Name
Email
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Business Name
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What is your business name and what are you all about?
What do you make, sell, provide, or offer?
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Tell us more about what your business does.
Who are your 3 main competitors (direct or indirect)?
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Please be specific and list the names of your top competing businesses.
What problem do you solve for your customers?
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What about your background, product, or service sets you apart from your competitors and/or others in your field?
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Why should a customer choose your business over another?
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Is there a unique story behind your business?
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We want the details! What is your story? Why did you get started? Why are you passionate about your business?
Share 5 adjectives or words that best describe your company.
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What are you known for (or what do you want to be known for) in 5 words.
What are your top three goals for your business? What steps are you taking to reach them?
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Where would you like to see your businesses at the end of the year? At the end of five years? What are your goals and what equals success to you?
Name three of the primary challenges your business is facing.
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Please give us a little bit of insight into the challenges you face in your industry.
Describe your ideal customer.
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Who is your ideal customer? How old are they? Where do they live? What do they like to do for fun? Where do they work? What makes them your ideal customer?
Share 5 words that describe your ideal customer.
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What is the primary message you want to convey to your customers?
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What is your brand trying to say?
What is your brand's tone of voice?
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Are you funny, playful, serious, professional, sarcastic, or formal? Give us at least three words to describe how your business communicates with customers.
Do you have specific guidelines (do’s and don’ts) about the colors or other elements of the visual identity?
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Is there anything we need to know about your likes and dislikes that will inform the final design?
Please share 3 links to brands whose visual identity inspires you. What do you like best about them?
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Let us know why these inspire you. Do you like the typography? Colors? Layout? Style? Please be specific.
Using 5 adjectives or short phrases, describe your brand’s desired look and feel.
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