Brand Strategy Homework

Thank you for your participation in the Brand Strategy process! We really enjoyed learning more about your business, your challenges, and your goals during your in-person session.

We are looking forward to diving into the research and coming up with some marketing recommendations to help you reach your target audience. Before we can begin the next part of the process, we need your help! You have homework.

Below are links to two forms. The first is a brand questionnaire and the second is a Persona form. Please complete the Brand Questionnaire and at least two personas per target audience by the deadline discussed in your session. If we gave you more specific instructions during your session, please submit what was requested.

Don’t hesitate to reach out to Ali (ali@apdesigncreative.com) with any questions. Thank you!

Brand Questionnaire

Please fill out this form one time. Be specific and as candid as possible with your answers.


Persona Form

Please complete at least two personas per target audience. Be specific and remember to include some diversity in your audience. Diversity can include age, gender, race, etc. We want to make sure that your audience is well-rounded and well-represented. Thank you!

View Sample Persona